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Dara AV, Formerly JD Systems, Reveals New Branding Initiative

Staten Island audiovisual integrator differentiates from competitors and emphasizes ongoing commitment to quality

Dara AV, formerly JD Systems, has re-branded with a new name, a new website, and a new company logo, all part of an initiative to further differentiate itself from competitors.

The Staten Island, NY-based integrator has been designing and installing audio, visual, lighting, and control systems for restaurants and sports bars, hospitality venues, corporate and retail facilities, houses of worship, and education facilities for more than a decade.

Founded in 2008, Dara AV launched out of owner and founder Jak Daragjati’s home, as an offshoot of his business as a nightclub DJ. Inspired by the technology behind the sound and video systems he used every weekend—and disheartened by sub-par equipment in many venues—he began repairing, upgrading, and providing systems to nightclub and restaurant owners. Daragjati’s vision was to build a business that would persevere, changing with technology but leaving a legacy across the New York tri-state area.

Craftsmanship and Customer Service Define Dara AV

The son of an immigrant carpenter in New York, Daragjati has always put craftsmanship and customer service at the heart of his personal brand. As his business grew, Daragjati honed in on what sets his company apart: A commitment to designing quality technology systems with the customers’ best interests—and budget—in mind. Now, with six employees, multiple technology certifications, and an office in Staten Island, Dara AV has installed audio video and control systems in high-profile venues from coast-to-coast.

Determined to stay true to his ideals, Daragjati prides himself on selling his customers the solutions they need—not cookie-cutter systems or the technology customers think they want. He won’t hesitate to step back from a project if he feels he can’t deliver the best results. Dara AV’s mission is to raise its clients above their competitors by providing systems that deliver unmatched quality and ease-of-use, just as Dara AV stands apart from the competition through its creativity, service, and attention-to-detail.

In recent years, other integrators with similar names have been promoting similar AV installation services, leading to confusion in the marketplace. Daragjati wants customers to be certain that they are receiving his company’s legendary quality and service-after-the-sale if they hire him and his team.

New Name, Same Team

The name change to Dara AV comes after much reflection. It has led to re-branding with a fresh company logo, a new website, and an even stronger presence on Facebook and LinkedIn. What hasn’t changed is the company’s commitment to quality and promise to customers to provide the systems they need, with unrivaled training, service, and after-sale support.

“I want people to know that our company is exactly the same. We have the same employees; we carry the same brands, and we have the same commitment to quality and personalized service,” says Daragjati.

“At the same time,” he continues, “it was important to differentiate my company from competitors. I wanted a company name that reflects who I am — the company’s legacy and its future. There is only one Dara AV. When businesses hire us for their audio, visual, lighting, and control systems, they know they are getting the best—backed by my name and my personal guarantee.”

About Dara AV

Dara AV is a Staten Island, New York-based team of licensed, insured audiovisual specialists. We provide sound and video system engineering, design consultations, design/build services, sales, rental, and audiovisual systems installation in the New York and New Jersey areas. Dara AV specializes in the sports bar, hospitality, retail, education, and house of worship markets, offering top brands in audio, video, and control system solutions. Our after-the-sale training, service, and support is unmatched.