Digital Signage for Retail: Why You Should Choose Commercial-Grade Flat Screens
published onJuly 21, 2011

Are you thinking about installing digital signage in your retail business? A commercial video/digital signage installation can provide your business with many rewards including: the promotion of new products, sales, and special offers; increased customer traffic and brand awareness; customer education about loyalty programs; and customer encouragement to sign up for store credit cards.

But, perhaps, you’re trying to justify the expense of flat screens with your return on investment? Flat screen digital signage can reduce or eliminate the cost of creating print ads and in-store signs. And by choosing commercial-grade versus consumer flat screens, you’ll be investing in higher quality displays that are built for durability and longevity.

Commercial Flat Screen Signage Offers Numerous Features

Sturdiness and endurance are some of the biggest concerns that commercial-grade flat screen monitors address. These flat screen displays are built with heavy-duty parts and components so they will last longer than consumer models. Enclosures on these flat screens are built to withstand high heat, dust, and deterioration. Commercial flat screens are also designed for near constant use – some are even built to run 24 hours a day, seven days a week for 365 days.

Commercial flat screens are designed with integrated cooling mechanisms, such as fans and heat dissipation plates. These features enable the flat screen to maintain a consistent temperature for longer life. Also, built-in clocks and timers can ensure the display is turned off during non-use.

Warranty is another major difference between commercial and consumer flat screen monitors. Commercial display manufacturers, like Samsung, LG, and Panasonic offer up to a 3-year parts and labor warranty on site. While the warranty on consumer models will be null and void when used in commercial applications.

Other characteristics that differentiate commercial flat screen models include:

  • Enhanced picture quality with better resolution, brightness, and contrast ratio, as well as increased refresh rates.
  • Additional connector interfaces, like RS-232, RCA, cable, PC, VGA, DVI, HDMI and serial ports, that can accommodate various network connections and media-playing devices.
  • Industry-standard mounting connections that make installation easier.
  • Front-panel lock and IR remote lockout to keep the public from changing pre-programmed settings.

So don’t waste your business’ budgeted money by purchasing the wrong type of digital signage when you’ll save time, money, and maintenance in the long run with commercial-grade flat screen displays.

If you’re ready for a commercial video/digital signage installation in your retail business, contact pro video installer JD Pro of Staten Island to learn more. We offer free commercial design and installation consultations.