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How to Choose Digital Signage Solutions

digital signage audio-visual

You’ve likely seen digital signage in places like Times Square or the Vegas Strip, but you don’t have to be the Rockettes to take advantage of this technology. You’ll find many applications in the enterprise, education, health care, retail, and more.

If you’ve ever thought about introducing digital signage at your organization, it’s easy to become overwhelmed with the technology. Considerations like resolution, pixel pitch, and screen size all come into play. Common questions include:

  • What type of display do we need?
  • Where should we install it?
  • What content should we display and how will we manage it?
  • Is our investment at risk of quickly becoming obsolete?

Luckily, digital signage is not as mysterious as many think. Here are some answers that will help you make informed decisions about installing and implementing digital signage:

What Type Of Display Should I Choose?

When it comes to digital signage, LED is the big player. LED stands for light-emitting diode. An LED display is made up of columns and rows of individual LED packages. LEDs are significantly brighter and therefore less affected by ambient light conditions, both indoor and outdoor. They have brighter colors and richer contrast than their LCD predecessors. What’s more, LED displays to draw far less power.

As you can see, the size and location of your display are major contributing factors to the type of display you choose. For small, indoor displays or larger, outdoor presentations—like an interactive map of your corporate conference—LED is the way to go.

Where Should I Install My Display?

As digital signage technology evolves, the possibilities for where you can install digital signage continue to grow. Digital signage has been commonly used for wayfinding and can often be found in training rooms, lobbies, and other common areas.

But, don’t limit your plans for digital signage based on your space. Curvable technology like that of NanoLumens enables digital signage to cover arches and wrap around columns. Your displays can also hang from the ceiling in spaces like an open floor concept break room. New lightweight technology can make that happen safely and affordably.

What Should I Put On My Display And How Can I Manage It?

You can use digital signage to display customized personal content, such as employee reminders or conference room schedules. If you don’t have the resources to create content, you can use a service that will create or customize material for your signs. There are also services you can subscribe to for content.

You can designate a content manager from your organization or your integrator can point you to a subscription service as well as solutions like players and content management systems. With the right tools, it’s easy to personalize content based on location, as well as update it in real-time.

What If The Signage I Choose Becomes Obsolete?

There is no question that digital signage technologies are evolving rapidly. There are no guarantees that the solution you choose this year won’t be outdated by next year. Working with a professional integrator that is knowledgeable about the latest technologies and can forecast coming trends is one way to ensure you’re making a sound investment.

Support For Your Video Monitor Set-up

Other custom A/V firms toss you into the deep end, leaving you to navigate your new, complex technology alone. We aim to simplify the process after we set everything up with our all-encompassing support and training. Soon after, you and your internal tech team will feel comfortable operating your new custom system which will provide your business or place of worship with functionality at every level.

Our partnership continues well after your initial service. This is key to ensuring that our Tri-State partners can turn to DaraAV for five-star customer service. Therefore, DaraAV is on standby for your restaurant, sports bar, place of worship, hotel, or office. We’ll do our best to make it right and get your systems up and running so you or your guests do not experience any downtime.

Your Tri-State Area Commercial Television/Video Installer

If you need recording capabilities or television monitors built into your audio-visual system, turn to DaraAV for answers. Our dedication to your business is what sets us apart. We’re capable of designing a system that suits your needs and budget.

Ready to display your message in crystal clear quality? Please contact our knowledgeable team today at 718-775-6913. We’re ready to provide you with solutions that look great and are easy to use.