Sports Bar Owners: Is Your Marketing Message Being Seen?
published onMay 30, 2011

This past weekend marked the official start of summer and party season for New York sports bar and club owners. Whether you’re in the middle of downtown NYC, on Staten Island or out in the Hamptons, you’re competing with dozens of other venues. And in this city, brand is everything.

Have you thought about how you can use video to make your brand more memorable in the eyes of your customers?

You know when you walk into a bar or New York club, everything about the club sends a message: the decor, the drink specials, and even the technology. Giant plasmas and LCD screens playing the game everywhere you turn create the “Wow factor!”, but you can also get creative with video and use it to reinforce your brand.

Digital Signage Sets the Mood

For instance, you can use digital signage to send countless messages, all designed in a unique style that matches your venue’s brand and style. You can:

  • Promote drink specials in visual, moving ads that convey your brand
  • Promote upcoming events at your New York sports bar or club
  • Get the crowd excited with graphics that tie in to the big game
  • Flash “eye candy” moving graphics that fit your ambiance and appeal to your demographic
  • All the signage can be designed so it subtly promotes your sports bar’s brand and logo, reinforcing the message to your customers that they are somewhere special.

    Call Digital Signage Experts to Help

    We’re sure you have some great ideas to help promote your venue’s brand on big flat screens. We can help you with the technology, like Samsung LED screens and a Tightrope digital media server, that can make it happen. Give us a call for a no-risk consultation and to see what JD Systems can do for you.